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Michael Swartz has successfully
served as a Capture Manager and an integral part of
proposal leadership teams for 20 years, and has
facilitated the capture of over $8 billion in proposal
wins. He has guided both corporate giants and smaller
companies targeting contracts with a myriad of federal
civil and defense agencies, providing him with an expert
understanding of the federal government acquisition
process—and how to win. He has been a leader in
capturing contracts ranging in nature from Health IT to
financial management to consolidation, from IT
infrastructure support to software engineering to
enterprise transformation.
Capture teams are multi-disciplinary, and Mr. Swartz is
expert in a variety of the disciplines required to win
federal contracts. Ultimately, however, winning requires
participation from personnel who possess subject matter
expertise and knowledge that transcend that of the
Capture Manager. As illustrated by his win record, Mr.
Swartz has repeatedly been able to form, meld, lead, and
drive functionally diverse proposal teams that win—to
leverage internal and teammate knowledge resources that
together create and write winning technical, management,
and pricing approaches. Mr. Swartz’s success in this
regard isn’t only a matter of organizational and
management skills, but also of leadership, mentorship,
and training capabilities.
Mr. Swartz believes in performance within process.
Beyond determining processes for his own capture
efforts, Mr. Swartz is also regularly asked, as a
standalone service, to review and improve companies’
capture processes—and for indoctrinating those
companies’ personnel in the use of those processes and
related tools. Although Mr. Swartz believes certain
processes and activities are prerequisite to winning, he
sees the best capture processes for a given company or
even opportunity as situational to that company or
opportunity, depending on such things as the
sophistication of the capture team, the geographic
dispersion of the capture team, the proposal schedule,
and other such things. In recent years Mr. Swartz has
successfully lead an increasing number of virtual
capture and proposal efforts, developing unique
processes and tools for doing so.
Mr. Swartz is a skillful oral and written communicator,
able to and comfortable with briefing and otherwise
interacting with client and company personnel at the
highest level—as he has been doing his entire career.
His communication skills are at the core of his ability
to develop and provide capture-related facilitation and
training, whether facilitating win theme development or
other strategy workshops or reviews, or developing and
providing training to a given capture team on things
such as process, tools use, storyboard/outline creation,
or writing.
Part of Mr. Swartz’s success in the capture and proposal
arena stems partly from his experience and understanding
of the business development process. He has been a
marketing representative for then Martin Marietta,
Director of Client Services for I-NET, and most recently
Vice-President of Business Development for Altum, Inc.
In this last role Mr. Swartz was responsible for all
activities needed to attract and win new customers and
penetrate existing markets. Toward this end, he oversaw
all Altum Business Development resources to successfully
perform the following and other related activities:
- Assess marketing opportunities and target markets
- Develop product/market strategies
- Form strategic alliances with potential partners
- Gather intelligence on customers and competitors
- Generate leads for possible sales
- Perform follow-up sales activity
- Develop formal proposals
- Develop sales policies and processes
- Perform account planning and performance monitoring.
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